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YCN Student Awards project / Pact Coffee concept
Designed artworks encompassing the ethical mission of Pact Coffee and at-source farmer stories which could be displayed at their customers’ venues and applied across different point of sale. Pact Coffee's established relationships with coffee farmers across the globe is what makes them unique. They buy direct from 200+ farms, in 9 countries on 3 continents to spread the impact of their sustainable sourcing practices (Colombia, Honduras, Guatemala, Brazil, El Salvador, Peru, Ethiopia, Kenya and Rwanda).
Key4Life campaign concept / D&AD New Blood Awards 2021