An intuitive app designed to support pregnant women every step of the way. From tracking milestones to personalized health tips, see how we crafted a user-friendly experience that keeps moms-to-be informed, connected, and empowered throughout their pregnancy journey.
Product design, user research, interaction design, visual design, wireframing and prototyping.
Many pregnancy apps provide too much generic content, which can make it difficult for users to find relevant information when they need it most.
Design a user-friendly, personalized experience that filters and delivers the right pregnancy tips, health advice, and milestones based on the user's specific stage, health profile, and preferences.
I carried out user interviews to get a better understanding of what pregnant women actually go through and what they need from an app. Talking to first-time moms who feel overwhelmed, busy working moms balancing it all, and moms who love tracking data gave me valuable insights into their challenges and preferences. Hearing their personal stories and frustrations helped me identify key areas where my app could make a real difference. These interviews are a crucial part of making sure the app is practical, helpful, and truly meets the needs of its users.
The goal of conducting user interviews was to better understand the specific pain points, needs, and expectations of pregnant women using digital tools, allowing me to design a product that directly addresses their challenges.
Based on initial research, I identified five key personas—ranging from the overwhelmed first-time mom to the data-driven second-time mom. I conducted interviews to gather deeper insights into their unique experiences.
Based on feedback from busy working moms, I designed a quick-view dashboard that consolidates all essential information in one place, reducing the need to navigate through multiple screens. By understanding that high-risk moms are looking for more personalized and reassuring content, I designed features that offer custom health insights and emergency contact buttons for added peace of mind.
I’ve created user personas to better understand the different types of pregnant women who might use my app. These personas represent a range of users, from first-time moms feeling overwhelmed, to busy working moms, and tech-savvy second-time moms who love tracking data. By exploring their goals, frustrations, and habits, I can design a product that speaks directly to their needs.
This competitive analysis looks at some of the top pregnancy apps to see how they compare in terms of features, user experience, pricing, and more. By examining what these apps do well and where they fall short, I can identify opportunities to improve my own app and offer something unique. The table highlights key areas like community engagement, customization options, and content quality, helping me understand the market and how I can better meet users’ needs.
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