PAWPAL

Redefining the animal adoption experience

Project overview
Pawpal is an innovative website I developed to streamline the dog adoption process and connect prospective owners with their ideal furry companions. By offering detailed dog profiles, personalized recommendations, and a user-friendly interface, Pawpal simplifies the journey of finding and adopting dogs from shelters. The platform ensures that users can effortlessly discover dogs that match their preferences and lifestyles, ultimately enhancing the adoption experience and promoting the well-being of rescue dogs.
My role
Product design, user research, interaction design, visual design, wireframing and prototyping.
The problem

Many potential dog adopters face significant challenges when trying to find the perfect pet from a shelter. The process can be overwhelming due to the sheer number of dogs available, lack of detailed information about each dog's needs and temperament, and the inconsistent adoption procedures across different shelters. These issues can lead to frustration, decision fatigue, and potentially, fewer successful adoptions. As a result, many dogs remain in shelters longer than necessary, and prospective owners miss out on finding their ideal furry companions.

The goal

The goal of this case study is to showcase how Pawpal was developed to address these challenges by creating a seamless, informative, and user-friendly platform for dog adoption. Through detailed dog profiles, personalized recommendations, and standardized adoption processes, Pawpal aims to simplify the adoption journey, ensuring that more dogs find loving homes and prospective adopters have a positive and efficient experience. This case study will highlight the design and development process, key features, and the impact of Pawpal on improving the dog adoption experience for both shelters and adopters.

User pain points

#1 Overwhelming and unorganized information

Users often face difficulty navigating through a cluttered or disorganized website with insufficient details about each animal. This makes it challenging to find specific information, such as the animal's behavior, health status, or suitability for their home environment.

#2 Inconsistent adoption procedures

The adoption process can be confusing and inconsistent across different shelters, leading to delays and frustration. Users may encounter varying requirements, lengthy paperwork, and unclear steps, making it difficult to complete the adoption smoothly.

#3 Limited personalization and search options

Users may struggle to find a pet that matches their specific preferences and needs due to limited search filters and personalization options. This lack of tailored search capabilities can result in a longer search process and reduced likelihood of finding the ideal companion.